Dayalogs Journal
Research for Busy People
Practical articles about surveys, research, customer insight, and decision-making. Short on jargon, long on useful judgement.
Each article in this series is written in three standalone reading depths: 30 sec, 2 min, and 5 min, so you can jump straight to the version you want and read it on its own, not as a chapter in a sequence.
3 articles found
in Research for Busy People in tag "questionnaire design".
Active tag
questionnaire design
Likert Scales
A scale measures what you wrote on it, not what you wish you had asked.
Open-Ended Questions
Closed questions confirm what you suspect; open questions reveal what you missed.
Question Wording
Good data cannot fix a bad question.