Research for Busy People
Practical articles about surveys, research, customer insight, and decision-making. Short on jargon, long on useful judgement.
Each article in this series is written in three standalone reading depths: 30 sec, 2 min, and 5 min, so you can jump straight to the version you want and read it on its own, not as a chapter in a sequence.
The Smallest Useful Survey
A survey is short enough when every remaining question can change what you do next.
Measuring What Matters
What is easy to measure and what is worth measuring are rarely the same thing.