Research for Busy People
Practical articles about surveys, research, customer insight, and decision-making. Short on jargon, long on useful judgement.
Each article in this series is written in three standalone reading depths: 30 sec, 2 min, and 5 min, so you can jump straight to the version you want and read it on its own, not as a chapter in a sequence.
CSAT
CSAT measures a moment, not a relationship.
Customer Feedback
Feedback you never act on is just noise you paid to collect.
Customer Interviews
A survey tells you what; an interview tells you why.