Dayalogs Journal
Signal & Noise
Practical articles about surveys, research, customer insight, and decision-making. Short on jargon, long on useful judgement.
3 articles found
in Signal & Noise in tag "survey design".
Active tag
survey design
Better Screeners
A screener is the opening of a research conversation. Design it with enough care to define the right audience, and enough respect to make participation easy.
Scale Midpoints
The fight over four, five or seven points is a proxy for a harder question: is a neutral answer real information, or an escape hatch we should take away?
The Open Question
For decades the honest answer to "what do you think?" cost too much to read at scale. That arithmetic just flipped, and it is quietly changing what a survey looks like.